News & Articles - Fiona Gilroy

Industry execs on the challenges and opportunities ahead

Producers, buyers, distributors and agents reflected on the past 18 months — from remote work to the streaming revolution, COVID-19 and efforts towards diversity, equity and inclusion…

Your take on 2020: Flame Distribution’s Fiona Gilroy

As 2020 (finally) draws to a close, we begin this year’s look back at the year that was (and that we can’t wait to see the back of) with Fiona Gilroy, content sales and acquisitions director…

Creativity is key to funding content in the COVID era

Fiona Gilroy, content sales and acquisitions director for Australia-headquartered Flame Distribution, shares with Realscreen the myriad approaches that distributors…

Fiona Gilroy warns against Covid content

The vast number of factual shows about the pandemic being produced around the world are unlikely to resonate with viewers, according to Flame Distribution’s Fiona Gilroy. Gilroy, content sales and acquisitions director..

Food glorious food

How much will concerns over climate change, sustainability, animal welfare and healthy eating start to infiltrate television’s popular ‘chop and chat’ or travelogue food formats? C21 explores the issues impacting the next generation of cookery content. Concerns about what we eat…

Int'l markets diversify at an uneven rate

Different international TV markets are opening up to onscreen diversity at varying rates, but progress is being made overall, according to a panel of Aussie distribution execs. Nha-Uyen Chau, founder and CEO of…

TBI Weekly: How the future of markets is shaping up

As Digital MIPTV draws to a close, TBI talks to a variety of distributors to reflect on how the annual cycle of markets might look in the future. At the start of 2020, the proliferation of markets, conferences and large-scale…

Fiona Gilroy on how to avoid distribution disasters

Flame Distribution’s Fiona Gilroy tells TBI about her top six tips to keep the sales process rolling, following her panel session at the Australian International Documentary Conference (AIDC) yesterday. Distribution is an art form…

What is driving the factual boom?

As Realscreen gets underway online, TBI deputy editor Mark Layton talks to top execs at global factual distributors about recent market trends and how the rise of streamers, coupled with the pandemic, is driving a factual boom. As the global pandemic…

Tune in to C21FM

C21’s Content Australia On Demand wrapped recently with a series of panel discussions and one-on-one interviews. Executives from a number of leading distributors discussed changes to their business models and trends, including how the current boom in international production in Australia…

Facing the fact-ent

Factual entertainment programming has fared well over the past year as audiences look for upbeat and relatable content and networks seek low-risk routes back into production. In many respects, factual entertainment has been the perfect TV genre for a world battling to keep up its spirits…

TBI Distributor’s Survey 2020

Few areas of the content business have adapted as quickly over recent years to the vast changes in the business as the distribution sector, with companies large and small adeptly planning and executing savvy strategies to ensure they remain relevant. The effect…